To blog or not to blog, this is the question. Though there are many advantage a company can reap by starting a blog, there are those that just don’t want to take the time to write a blog. In this post we’ll take a look at the benefits to writing a blog and talk about why it may not be necessary.
Search Engine Rank Aid
As a Santa Fe, New Mexico web design company, we’ll certainly advise all our clients that having a blog and upkeeping that blog is always a good idea, no matter what the industry. The major argument briefly outline below is that it definitely aids in your search engine rank. Better search engine rank equals more business. Here’s a couple ways how:
- Blogging is a great way to add content to your website that you might otherwise not cover on the main pages.
- Blog posts are a great way to emulate the web on a smaller scale - Google like this structure.
- Blog posts add internal backlinks to your website.
- People who connect with your blog are far less likely to leave
Friends with SEO Benefits
Besides just improving your search engine rank, blogging is a great way to communicate with current and potential clientele. It shows that you have a firm grasp of what your industry is about, plus gives you the opportunity to write about specifics that might otherwise be written off in a more conventional website.
Why Blogging Might Be Unnecessary
The only reason I’m entertaining this question is because we do business in a town that in its very nature is slow to the draw. And for some, it’s just not worth their time. They either have businesses where they’ve been established for years and have a very regular clientele - visiting and local. Or they would rather be more personal with clientele and have a face to face interaction. Both can be respected. However, I’m one to say that it’s better to flow with the times and understand that things could change and marketing might not always be as accessible to those that abandon more traditional outlets.
All in all, online marketing is always a good idea whether it be through a blog that is hosted within a site or outside (as long as they’re linked). In the very least, it’s a great way to provide links within a website and in doing so aid your overall SEO.